Concepts Worth Sharing – Join the Conversation

In its fourth year, the DA Hub continues to be the pinnacle of the digital analytics and optimisation calendar, bringing together top professionals in the field. Leading digital analytics and optimisation practitioners come from across Europe to discuss and share the latest developments, challenges and opportunities in the industry.

Unlike any other conference, the DA Hub offers a unique format of intimate discussion groups where everyone attending has the opportunity to be part of the conversation. With nearly 60 discussions to choose from, run by the industry’s foremost practitioners and only 150 places available, you should book your place today to learn, share and network.

You simply cannot afford to miss out on this conference.

Discussion Leaders:

Gary Angel
Gary
Angel

Partner

Ernst & Young

Tom Betts
Tom
Betts

VP Customer Analytics

Financial Times

Ole Bahlmann
Ole
Bahlmann

Digital Analytics Consultant

Digital Insights

Anisa Boumrifak
Anisa
Boumrifak

Interim-Manager Business Intelligence

ProSiebenSat.1 Digital GmbH

Dwayne Browne
Dwayne
Browne

Managing Consultant

Accenture Interactive

Federico Calore
Federico
Calore

Web Analytics Manager

Nike

Karsten Courtin
Karsten
Courtin

Head of Digital Analytics

DER Touristik Online (DTO)

Anna Denejnaja
Anna
Denejnaja

Head of Data Analysis

Hermes NexTec

Alex Emberey
Alex
Emberey

CEO & Co-Founder

Ladder Digital

Hugh Gage
Hugh
Gage

Director

Engage Digital

Lukas Grebe
Lukas
Grebe

Senior Digital Analyst

Chefkoch.de

Stéphane Hamel
Stéphane
Hamel

Director of Innovation

Cardinal Path

Dan Jermyn
Dan
Jermyn

Head of Digital Analytics

Royal Bank of Scotland

Kyle Keller
Kyle
Keller

Analytics Editor

Vox.com

Sebastian König
Sebastian
König

Product Owner for Personalisation, Search and Recommendation

HRS - Hotel Reservation Services

Carmen Mardiros
Carmen
Mardiros

Senior Digital Analytics Manager

navabi GmbH

Adrian Nash
Adrian
Nash

Head of Digital Analytics

PwC

Holger Offermann
Holger
Offermann

Manager Digital Marketing

Microsoft Mobile

Richard Phillips
Richard
Phillips

Director of Analytics

Barclaycard Digital Marketplace

Tim-Fabien Pohlmann
Tim-Fabien
Pohlmann

Head of Digital and Consumer Analytics

sprd.net (Spreadshirt)

Teemu Relander
Teemu
Relander

Head of Online Performance

Sanoma Media Netherlands & Finland

Katrin Sauerwein
Katrin
Sauerwein

Senior Product Analyst

EyeEm

Jean-Christophe Serralta
Jean-Christophe
Serralta

Senior Web Analytics Manager

Dell

Benjamin Stephens
Benjamin
Stephens

Web Analytics Manager

ASOS

Jim Sterne
Jim
Sterne

President

Digital Analytics Association

Craig Sullivan
Craig
Sullivan

CEO

Optimal Visit

Martijn van Vreeden
Martijn
van Vreeden

Senior Digital Analyst

Pon Automotive

Rufus Weston
Rufus
Weston

Head of Insight & Analytics

HarperCollins Publishing

“The DA Hub nourishes a unique ambiance of sharing and collaboration. It is one of the very few analytics conference that manages to get 120 delegates and make them feel as part of one team with one common goal – making digital analytics better and helping each other do better.”
Etienne Cox, Director Global Online & Web Analytics, Dell
“Simply the best conference I’ve ever attended! You aren’t listening to canned presentations – you’re talking to peers about real problems and real solutions. It’s a totally different experience.”
Tom Betts, VP Customer Analytics, FT.com
“If you’re serious about growing your digital analytics capability then the DA Hub is a must attend event, period.”
Andrew Gerhardt, Implementation Principle, BskyB
“The conference really was a great few days. Not only were the discussions super compelling but I made some great connections as well.”
Jack Marsden, Web Analyst, Net‐A‐Porter
“I continue to attend this conference, which is by far the best of its kind. I am very excited to share and learn again this year”
James Sandoval, SVP & Managing Director, Signal EMEA

What to expect:

  • 50+ discussion groups to pick from; moderated by expert practitioners.
  • Each attendee participates in six 90-minute discussion groups over two days.
  • All social events and meals are included to create a collegial environment and maximise conversation opportunities.
  • Topics include agile analytics, advanced tag management, analytics management & methodology, testing & conversion optimisation, data integration, personalisation, big data, attribution, data democratisation, real-time analytics, mobile & social media measurement and more.
  • Great conference facilities and accommodation.

Discussion Round

Discussion Round

Keynote with Gary Angel

Keynote with Gary Angel

Keynote with Amelia Showalter

Keynote with Amelia Showalter

Networking Evening at River Spree

Networking Evening at River Spree


“We established the DA Hub having identified a need in the market – an event, environment and settings for senior practitioners to come together, share experiences and learn without the commercial distractions which are part and parcel of most trade events.”
Conference Founders

Michael Feiner
Director
AEP Convert

Matthias Bettag
Digital Analytics Consultant

Highlights of Digital Analytics Hub 2014

Keynote – Amelia Showalter, Director of Digital Analytics, Obama 2012 Campaign

 Amelia Showalter

Obama2012 SloganAmelia Showalter, Director of Digital Analytics, Obama 2012 Campaign, gave the DA Hub 2014 keynote. Amelia led the digital analytics team that designed and implemented hundreds of experiments to improve the performance of the Obama campaign’s digital outreach.

Amelia took us through the key lessons of the campaign including:

  • Going beyond A/B testing – methods, strategy and experimentation
  • Setting up the right team – creating the optimal mix for success
  • From political campaigning to business benefit – how can you benefit from similar success

The keynote was received very well. Over 60% of delegates found the ideas and concepts presented to be highly relevant to their circumstances. This is pretty remarkable when one considers the context – political campaigning compared to the more traditional business background of nearly all the DA Hub delegates.


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