Digital Analytics Hub – the digital analytics conversation conference

The Digital Analytics Hub continues the successful format* of a purely discussion-based conference: top international digital analytics experts lead group discussions of between 10-16 practitioners – including you! 9 Sessions run in parallel, three times a day. Select your personal agenda from more than 50 discussions over two days and explore challenges and solutions with top notch digital analysts from across Europe and the USA. Participate in the pre-conference workshops for in-depth knowledge on particular techniques.

The DA HUB will take place on June 2-4, 2014, in Berlin, Germany, at the Hotel Intercontinental.


Keynote – Amelia Showalter, Director of Digital Analytics, Obama 2012 Campaign

 Amelia Showalter

Obama2012 SloganWe are excited to announce Amelia Showalter, Director of Digital Analytics, Obama 2012 Campaign, as the DA Hub keynote speaker. Amelia led the digital analytics team that designed and implemented hundreds of experiments to improve the performance of the Obama campaign’s digital outreach.

Amelia will take us through the key lessons of the campaign including:

  • Going beyond A/B testing – methods, strategy and experimentation
  • Setting up the right team – creating the optimal mix for success
  • From political campaigning to business benefit – how can you benefit from similar success

Join us in Berlin to hear about the most advanced digital optimisation programme to date that won the American presidential elections.


Discussion Leaders

Gary Angel
Gary
Angel

Partner

EY

Ole Bahlmann
Ole
Bahlmann

VP of Insight

EyeEm

Tom Betts
Tom
Betts

VP Customer Analytics & Research

Financial Times

Xavier Colomes
Xavier
Colomes

Senior Web Analyst

Intuit UK

Anna Denejnaja
Anna
Denejnaja

Head of Data Analysis

Hermes NexTec

Benoît Deutsch
Benoît
Deutsch

EMEA Web Analytics & Testing Specialist

Salesforce.com

Alex Emberey
Alex
Emberey

Head Digital Marketing & Site Performance

Shopstyle & POPSUGAR EU

Hugh Gage
Hugh
Gage

Director

Engage Digital

Toby Goldblatt
Toby
Goldblatt

Director of Digital & Strategy

CACI

Kyle Keller
Kyle
Keller

Analytics Editor

Vox.com

David Leese
David
Leese

Global Optimisation Manager

Dell

Barry Mann
Barry
Mann

Group Head of Web Analytics

Tesco

David  McBride
David
McBride

Senior Director of Omnichannel Analytics

American Eagle Outfitters

Ross McDonnell
Ross
McDonnell

Commercial Insights Manager

Three

Holger Offermann
Holger
Offermann

Manager Digital Marketing & Online Services

Tata Consultancy Services

Alexandra Paun
Alexandra
Paun

Game Analyst

Wooga

Phil Pearce
Phil
Pearce

Digital Analytics, SEO & PPC Consultant

Richard Phillips
Richard
Phillips

Head of Online Analytics

Virgin Media

Tim-Fabien Pohlmann
Tim-Fabien
Pohlmann

Senior Web Analyst

sprd.net (Spreadshirt)

Piotr Poznanski
Piotr
Poznanski

Traffic & Product Development Manager

Eniro

Teemu  Relander
Teemu
Relander

Head of Online Performance Unit

Sanoma Media Finland

Christian Schlieker
Christian
Schlieker

Sr Manager Int. Business Intelligence

eBay

Craig Sullivan
Craig
Sullivan

Optimiser of Everything

David Williams 
David
Williams 

Head of Customer Intelligence

ASOS

Adam Wilson
Adam
Wilson

Senior Manager SEM

TripAdvisor

Antje Wolter
Antje
Wolter

Business Intelligence Manager

ProsiebenSat1 Digital (PSD)


Networking Evening on the River Spree

Following the first full day of conference we will be whisking you to the exclusive Bootshaus (boat house) on the River Spree. Located on an island there is simply no better place in Berlin to continue all the great conversations from day one into the evening with a bottle of beer and some quality barbecue in the open riverside air.

Bootshaus_Newsletter-1

*Pioneered by Semphonic’s XChange Europe, that was produced by Semphonic, AEP Convert and Rising Media in 2012 and 2013.

Gala Dinner Sponsor

Opening Reception Sponsor

Closing Reception Sponsor

Affiliated with the DAA

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